This was my first look into cut and sew design.  Our small team created an automatic pulley system that was awarded a utility patented. The UltraFit Sling Strap dynamically adjusts in just seconds with a simple pull, unlike other camera straps that must be very loose in order to shoot video using the lcd screen, which is now common practice. In order to be more comfortable on the neck, we used an advanced adhesive binding process usually seen in jacket waterproofing and seamless panties.


sling strap ideation

ultrafit man


idea finalist award